A fulvic black water product bottled and sourced in South Africa. It’s packed with minerals and antioxidants.
CHALLENGE
Enter the retail market by targeting two very different markets; a younger, trend-orientated crowd and more active, health-oriented community.
INSIGHT
Athletes and generally active people appreciate the nutrients and muscle recovery powers that come from black water. These nutrients are also appreciated by the party animals and people who like to indulge but need a boost when the blanace needs to be restored again.
SOLUTION
Launch the same product under two different names: Miwater for athletes, regular gymmers and the health conscious.
Roar is intended for the younger, trendy, more affluent market, the more millennial minded crowd who work hard, play hard and go to gym before a Friday night bender.
DELIVERABLES
Corporate Identity, Merchandise, POS, Packaging, Digital communication including social.